Having just revamped my landing page, and having watched my daily pageviews languish between the heights of the 20s and (usually) the lows of five or six, it was certainly encouraging to see the pageviews hit the 75 mark. But thus far, there's been no comments from the visitors. I'll have to check Google Analytics tomorrow to see if there's any marked change to the bounce rate, and in the meantime, will just keep my fingers crossed that readers will start engaging with the articles. But hey, what a re-start!
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So according to Google Analytics, my blog has seen some 140 visits since its launch, and most visitors spend an avarage of 4 minutes 43 seconds with the site. A curious item listed in the analysis is what's called a bounce rate, and according to Google Analytics, this measures the percentage of single-page visits, or visits where the person left the site from the landing page. A high bounce rate (mine's 40.71%) indicates that people do not find the landing page as compelling as it should be. |
Daniel SeetDaniel is a student with Emerson College's Communication Management program. He is a recent convert to the world of PR2.0 and hopes to start a dialogue to broaden his, and other's, understanding of this subject. ArchivesCategories
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